Insurance leads have the potential to grow your business significantly if you know how to find and use them. The key to success is establishing strong connections with potential customers, getting more leads, and building your network. Here are some of the best ways to find insurance leads that will grow your business!
#1. Generate Insurance Leads on LinkedIn
LinkedIn is rated as the #1 platform for lead generation since its users have twice the buying power of the average web audience. Using LinkedIn B2B marketing strategies may yield very profitable results and could generate business opportunities. Additionally, you can strike up partnerships with other businesses.
When you want to get more leads, it is essential to start thinking outside your conventional client sphere. By building connections or relationships with people that don’t usually buy your type of services you could increase your chances of getting more leads. On LinkedIn, you even have the option to pay for lead gen ads that include forms directly within your ads, making it easier for relevant users to sign up for your products or services.
#2. Social Media
Social media, such as Facebook, Twitter, Instagram, and other platforms, is one of the methods you can use to reach potential customers. These platforms allow you to reach more people than you would by traditional marketing. One more good thing about them is that they are free to use for all types of businesses, but that also makes them very competitive.
To reach as many people as you would like to, try traditional or digital advertising. Your ad should offer a clear message for the receiver and a strong call to action. “Pay-per-click” ads can target a specific audience. These ads are meant to attract consumers who are more likely to be in the market for your services.
#4. Create a Good Website
A great method of attracting insurance leads is to have a good website, especially in the medicare industry. That is because people tend to perform their own research to decide what is best for them and eventually contact the company directly.
#5. Conduct a Giveaway or Offer a Referral Program
An excellent idea of reaching new customers is hosting a giveaway. Almost everyone loves the chance of winning prizes, and regardless of what you are giving away, you could create buzz about new services, reach new customers, and grow your leads.
You can offer a referral program, saying that if someone brings you new customers and they end up buying your services, the person who recommends you will receive 10 to 20 percent off of any service fee.
#6. Create a blog
Creating a blog can be a great way to get insurance leads because not only does it provide free publicity, but it also leads people through a marketing process by offering them relevant content that is valuable to them. The blog should start with information that is captivating to your audience.
#7. Get Listed on Reputable Review Sites
Letting the customers come to you is another way to gain potential leads. You can enlist your business on sites like Yelp, The Better Business Bureau, Google+, Citysearch, and others to gain even more visibility. You can do this by filling out a form or paying a fee, and in exchange, the website will post your company’s website for people that are looking for your services.
The process of getting insurance leads can take time, and it takes patience as well. You need to take it easy and don’t push yourself to find leads that are not what you or your business want or need. Define your customer base as accurately as you can.
The more people who know about the company, the higher the chance that they will become potential clients. By using different methods, like networking or getting customer referrals, you’ll be in the position where your business will be right where you want it to be.